Tajinder25’s Weblog

1a) What is the feeling you wanted your gum package to portray? How did you achieve this?

The feeling that I wanted my gum pack to portray is the sense of a very fresh breath that tingles when you eat it. I wanted it to feel like a very cool and icy feeling too, when you looked at it.  The way I achieved it was by making the ladies lips standout and have a cool breeze coming out of her mouth. While the breeze was controlling your eyes direction I wrote in “Can you handle the Breeze” which explained what I was aiming towards.    

b) Who are you targeting your gum to? How did you achieve this?

I am targeting my gum to teenagers who love having fresh and cool breath throw-out the day. I achieved this by using neutral colours like light blue and some pink so that it just doesn’t have to be targeted to only one gender group. 

c) What area in your design did you use Photoshop? 

The area of design that I used Photoshop for was to make the breath also to change up the background colour of the picture. Also I had to remove some lettering that was origonaly there when I found the picture.  

d) More marks are given to designs that are custom created and not just taken from free vectors or free stock photography. What part of your gum package did you custom design?

The custom design that I made was the breath using different types of brushes inorder to make it look more real. Also I had designed the different lettering. First by selecting a font style that I liked then using the nodes to move around and create the shape that I was looking for.

a) What does your logo/tattoo represent?

My logo/ tattoo represents my cost. Cost means the deeper meaning of my religion, which is Punjabi, Sikh. Not everyone is just Punjabi, Sikh there are other little branches connected to it.  Think about a tree when wondering what my religion is. The roots are Indian, the trunck is Punjabi, the branches are Sikh and the little branches are the cost. There are many costs like Saini, Jatt, Tharkan, etc.  I am Punjabi, Sikh, Saini and my last name is Singh.  This logo represents who I am and what I believe in.

b) How did you design your logo/tattoo to represent this?

All I did was make two S’s and overlap them to create a cool effect. The two S’s represent Singh, Saini. Singh, Saini is almost like my company name and I want to advertise my company name inorder for my company to be known.  The first “S” is big, bold and it looks like a swan. I made it like that because I’m a very peaceful and downtoearth person, and swans are just like that too. Swans are animals who meet and greet other swans there intier livetime. The second “S” was to make my logo look more attartive and emphasize the first “S”. After the words Singh, Saini, there was a star at the end which gave my logo some colour. It really needed it also it helped to finish off my logo. The star makes the readers eyes look into that direction and gives the sign that is where the logo ends.   

a) What were you trying to express and how did you achieve this?

The feeling that I was trying to express is loneliness. I chose this feeling because I wanted to relate it to students at West Humber. Some students here at West Humber don’t have any friends or students did have friends but something went wrong in there friendship and I was trying to penetrate that. I achieved this by taking a picture of myself and darkening it to give it the feeling of loneliness, or like making it stand out from the rest of the picture.  I chose words which describe loneliness and made them look like I was mouthing them out. So, that it looks like I’m very sad and I’m talking, or venting to myself.

b) What filters did you use and where?

I used the Plastic Wrap, Film Grain, and the Smudge Stick filters. The Plastic Wrap filter was used at the bottom to make the background snow look more real. The Film Grain was used at the top of the picture were the sky is. I used that because I didn’t want the sky to be so bright with colours which then that will take away from the feeling that I was trying to penetrate. Last but not least, I was using Smudge Stick on my face to make it appear like I was the main point of the picture. Also, I didn’t want my face features to show to specifically because then it would show to much emotion.

b) What layer blending mode did you use and where?

I used many layer blend modes around the lettering part. I used the lighten, soft lighten, darken just to name a few. I used it to make the breath look more real, so I had to make some parts light and some parts dark.

c) What special brush did you use and where?

I also used many special brushes to make the breath look more real. To name a few, I used brush numbers 55, 96, 100 and many different sizes to get the right effect.