1a) What is the feeling you wanted your gum package to portray? How did you achieve this?
The feeling that I wanted my gum pack to portray is the sense of a very fresh breath that tingles when you eat it. I wanted it to feel like a very cool and icy feeling too, when you looked at it. The way I achieved it was by making the ladies lips standout and have a cool breeze coming out of her mouth. While the breeze was controlling your eyes direction I wrote in “Can you handle the Breeze” which explained what I was aiming towards.
b) Who are you targeting your gum to? How did you achieve this?
I am targeting my gum to teenagers who love having fresh and cool breath throw-out the day. I achieved this by using neutral colours like light blue and some pink so that it just doesn’t have to be targeted to only one gender group.
c) What area in your design did you use Photoshop?
The area of design that I used Photoshop for was to make the breath also to change up the background colour of the picture. Also I had to remove some lettering that was origonaly there when I found the picture.
d) More marks are given to designs that are custom created and not just taken from free vectors or free stock photography. What part of your gum package did you custom design?
The custom design that I made was the breath using different types of brushes inorder to make it look more real. Also I had designed the different lettering. First by selecting a font style that I liked then using the nodes to move around and create the shape that I was looking for.
